Free tools
Expert tools that tell you the truth about your marketing.
The checks our strategists run for clients, free to use. Each one shows its working and sources its numbers.
Start here
The Marketing Efficiency Index
Every other check on this page audits one channel. This one scores the whole system and tells you which of the others to run first. Fourteen questions, about five minutes, and one number from 0 to 100.
Get my Marketing Efficiency Index- Economics
- Demand
- Conversion
- Measurement
- Retention
- Cadence
Free tools
Rank Tracker
See where you rank on Google, and whether the AI answer above your result cites you or a competitor.
- Live Google results with timestamp and location
- AI Overview badge per keyword: cited or not cited
- The competitors cited in your place
AI Overview
Is your site the source Google's AI answer quotes, or your competitor's?
Live citations
SEO Opportunity
The clicks your pages already earn impressions for but are not capturing, sized against the CTR curve that matches your result.
- CTR gap per ranked page
- Sized for AI Overviews, not one flat curve
- Ranked by recoverable clicks
Google Ads
Find out how many of the conversions in your account are real customers, and how many are applause.
Waste efficiency score
Scanned assets
Meta Ads
Your wasted spend, the creatives dragging your click-through rate down, and whether your tracking can be trusted at all.
LinkedIn Score
Grade the company page a buyer sees first, across the three pillars that move it.
CRO Scorecard
An eight-factor audit of your landing page, plus a straight answer on whether you have the traffic to A/B test it at all.
Eight conversion factors, scored from your public page.
Design to Code
Your Figma frames become production React, delivered as a reviewed pull request against your design system.
- Type-checked, linted and unit-tested before review
- Pixel-diffed against the Figma render
- A human approves before anything merges
- tscpassed
- eslintpassed
- vitestpassed
- visual diffpassed
LinkedIn Video Ads
A written brief becomes finished LinkedIn video ads, built to spec in every ratio you need.
- Four aspect ratios from one brief
- LinkedIn safe zones enforced per ratio
- Your brand built in at onboarding
Reviews in Customer.io
Your Google reviews land in Customer.io on their real dates, so review history can finally drive campaigns.
- Synced as events, not just profile fields
- Full review history backfilled
- Requires Customer.io
AI Readiness
Twelve questions on how your company actually operates, scored into one AI readiness number.
- Six categories, scored out of 100
- Your weakest layer, named
- One concrete action to take first
Compass Reporting
Every system in your business connected once, so leadership reads one current view instead of six exports.
- Ask a question in plain English
- Dashboards built to your business
- Deployed on your own servers
- Finance
- Sales & CRM
- Marketing
- Delivery
Want the strategist, not just the tool?
Our team runs these audits every day for clients. If you want the interpretation, and the plan, we are one call away.