Content reps will actually open
Every asset is short, tagged by deal stage, and surfaced in the workflow. It is written by people who have carried a quota, not a brand brief.
Start with an audit
Your reps don't have a tooling problem.
Marketing builds 400 assets and your AEs use four. The other 396 sit in a portal nobody opens, or a Notion page rebuilt the night before the demo. We fix that.
why sales enablement
Why Sales Enablement
65% of your sales content is shelfware.
Forrester and SiriusDecisions have logged 60–80% of marketing-built sales content as unused for over a decade. The number hasn't moved. Nothing is tagged by deal stage. Nobody sold from it before they shipped it. Reps rebuild it in Slides the night before the demo, and 79% of the MQLs never convert. We rebuild the layer in between.
Get in touchScoring that maps to closed-won
We rebuild the model against deals that actually closed, not emails that got opened. Your AEs stop ignoring the score because the score stops lying.
Account intel in the call, not the CRM
Battlecards, buying-committee maps and competitor intel reach the seller before the discovery call, not after it.
our approach
Our Approach
Fix the gap, then the stack.
We don't sell you a platform. We don't sell you a methodology. We build the content, scoring and intel layer your existing stack already pays for but doesn't deliver.
We spend 30 days inside your CRM, your content portal and your last 50 closed-lost notes. We surface which assets reps actually use, where scoring lies, and which deals died from missing intel.
We rebuild three artefacts as one system. That means the playbook reps will open mid-call, the scoring model tied to closed-won behaviour, and the account-intel feed that lands before discovery.
We write the battlecards. We configure HubSpot or Salesforce. We embed assets in the deal stages. We coach the SDRs on the first 10 calls. Nothing is left as a Notion doc for you to operationalise.
We refresh battlecards quarterly. We recalibrate scoring monthly against the deals that actually closed. The artefacts age fast, so we treat them as a subscription, not a one-off deck.
Our Enablement
Services
We ship four deliverables your reps will use this week, and your CFO can attribute next quarter.
Battlecards-as-a-Service
We ship per-competitor cards refreshed quarterly, written by people who have sold against that competitor. They surface inside the CRM when the deal is open.
Sales Playbooks
We build stage-tagged content, objection-handling scripts and discovery questions mapped to your actual deal motion, not a generic MEDDPICC PDF.
Lead & Account Scoring
We rebuild scoring against closed-won behaviour, not engagement theatre. The reps stop ignoring the score because the score stops lying.
Account Intelligence
We push buying-committee maps, intent signals and competitive intel to the rep before the call, not into a tab they'll never open.
Make the stack you own work.
Highspot and Seismic just merged under Permira. The category is consolidating into one enterprise standard your mid-market budget won't touch. Meanwhile your AEs run 10–15 tools, half say they're overwhelmed, and 45% miss quota because of it. You don't need another platform. You need HubSpot, Salesforce and Outreach to pay back.
why MxD
Why MxD for Enablement
We live in the gap.
Misalignment costs B2B an estimated $1 trillion a year. Closing it lifts marketing-attributed revenue 208%. Only 8% of companies have done it. We sit in the seam where both teams blame each other, and we build content, scoring and account intel as one system, run by people who have sold and people who have marketed. The AI SDR isn't coming for your team. The gap is.
Common
Questions
Do we need to buy Highspot or Seismic first?
No. If you have 200-plus reps and a dedicated platform budget, buy one. With Highspot and Seismic merging under Permira in February, most of our scale-up clients are sensibly waiting 12 months for the dust to settle. In the meantime we make HubSpot or Salesforce do most of the job, at a fraction of the cost.
Will our reps actually use what you build?
That is the only metric that matters. We tag every asset by deal stage, embed it in the CRM where reps already work, and rebuild the ones nobody opens. If usage isn't measurable inside 60 days, the engagement isn't working and we say so.
What about AI SDRs?
The autonomous AI SDR story collapsed last year, with 50–70% annual churn and only 2% of deployments sticking. The loudest vendors have quietly repositioned as copilots. We use AI as the connective tissue between marketing assets, scoring and account intel. We do not replace your reps. We make the ones you have harder to ignore on a call.
What does an engagement look like?
We offer three tiers. The first is a one-off playbook-and-battlecards build for teams that need the artefacts shipped. The second is a 90-day enablement rebuild for the marketing-sales seam. The third is an ongoing retainer that treats battlecards, scoring and intel as a subscription, refreshed quarterly. Pricing is fixed in the proposal and quoted against scope.