People before pages
Personal profiles can generate 561% more reach than company pages. Founder and employee distribution are the primary channels.
Built for B2B buyers
Your company page is not the channel.
B2B social works when credible people carry a useful point of view into the places buyers already trust. The brand page amplifies. It does not lead.
why social
Why Social
Standard social strategy is running out of road.
Company-page reach has fallen by 60–66% since 2024. Safe posts sound the same. Generic AI content is being ignored by buyers and suppressed by platforms. Meanwhile the real evaluation happens in personal feeds, private communities, Reddit threads, Slack groups and DMs. B2B social now needs people first, POV first, measurement honest.
POV before posting cadence
Reach is concentrating around distinctive, useful content. A busy calendar cannot rescue a bland point of view.
Dark social before dashboards
Buyers vet vendors in places your CRM cannot see. We measure signals without pretending attribution is perfect.
our approach
Our Approach
Earn attention,
then amplify it.
We build social around buyer behaviour, not platform habit. The work is to create substance people will share, then make it visible to the right accounts.
We review company-page performance, founder and employee profiles, paid social, dark-social signals, Reddit and community visibility, branded search and CRM source data. You see where attention is real and where reporting is flattering.
We define the point of view, the people who should carry it, the formats buyers respond to and the communities where credibility is built. The calendar follows the argument, not the other way around.
We create founder posts, expert content, employee advocacy prompts, native video, community-ready assets and paid amplification. The work sounds like the people behind the business, not a content machine.
We review ICP engagement, out-of-network reach, self-reported attribution, branded search, account movement and sales feedback. The programme scales around signals that suggest buyers are paying attention.
Our Social
Marketing Services
Four social programmes built for B2B companies that need credibility, distribution and demand, not another page-management retainer.
Founder & Expert Content
We turn leadership, sales and subject expertise into posts buyers will believe, with a cadence the people involved can actually sustain.
Employee Advocacy
We build prompts, approvals and distribution habits so the company stops relying on one brand page to carry the whole conversation.
Paid Social Amplification
We use paid to amplify content that already earns attention, including LinkedIn thought-leader formats, ABM audiences and retargeting around serious buyers.
Dark-Social Listening
We monitor the questions, objections and comparisons showing up in Reddit, communities, DMs, sales calls and self-reported attribution.
B2B social is a people strategy.
Recent LinkedIn benchmarks show company-page reach down sharply while personal profiles deliver far more reach and engagement. That does not make brand social pointless. It changes its job. The company page becomes proof, archive and amplifier. The people create the trust.
why MxD
Why MxD for Social
We build the system behind the voice.
MxD connects social with content, paid, ABM, sales enablement, CRM and measurement. That matters because B2B social does not work as a detached posting calendar. It needs original thinking, credible people, paid distribution, community awareness and a feedback loop from sales. We build the operating system, then keep it honest.
our verticals
Marketing Tuned to
Your Industry
Your market isn't a template. We've scaled marketing across SaaS, retail, DTC and beyond, so your strategy runs on category knowledge, not guesswork.
Common
Questions
How do you measure social if most of it is dark?
We use self-reported source at demo request, branded-search movement, account engagement, sales feedback, community mentions and CRM influence. B2B buyers research anonymously for most of the journey, so we report what the evidence suggests rather than pretending every private recommendation can be tracked.
Our founder doesn't want to post. Now what?
That is common. We can build around senior experts, sales leaders, customer-facing teams or a lighter founder cadence. What we will not do is invent a fake executive voice and hope buyers do not notice.
Should we still post from the company page?
Yes, but with a different role. The company page should prove the business is alive, credible and coherent. It should support paid, hiring, validation and retargeting. It should not be expected to carry organic reach alone.
Where does Reddit fit for B2B?
Reddit is where buyers ask the questions they will not ask a vendor. We use it for listening, message research, objection discovery and community-aware content. We do not recommend barging into threads with sales copy.