Start with an audit
You need a partner who prioritises your contribution margin alongside CAC, ROAS and LTV.
You cannot outspend the auction.
You need better economics.
ROAS tells you what happened in the platform. Margin tells you what happened in the business. You need a partner who understands how acquisition performance, contribution margin, payback and LTV work together to drive profitable growth.
Paid media, email, SMS, creative, analytics and ecommerce data cannot sit in separate boxes. We wire the full DTC stack together so you can see the whole picture: where customers come from, what they cost, what they buy and when they become profitable.
A first purchase is not the finish line. It is the start of the margin journey. We connect paid acquisition, email, SMS, post-purchase journeys and win-back into one system designed to increase repeat revenue and lift LTV.
DTC changes fast. Winning channels tire, creative stops working and customer behaviour shifts without warning. We review the numbers, pressure-test the assumptions and reset the plan before wasted spend becomes normal.
Build the economics before you scale the spend.
We do not start inside the ad account. We start with the commercial model behind it. Acquisition cost, margin, repeat purchase, payback and LTV decide how hard a DTC brand can scale. We find the leaks first, then build the system around what the business can actually afford.
We rebuild the numbers behind your growth. We audit CAC by channel, margin by product, repeat-purchase behaviour, lifecycle performance and attribution quality.
You leave with a clear view of where growth is profitable, where spend is leaking and what needs to change before scale.
We match the growth plan to your margin profile.
Every channel has a different job. Meta, Google, TikTok, Amazon, organic, creator, email and SMS are sequenced around customer value, not channel preference. The plan is built around what each customer costs, what they buy and how quickly they become profitable.
We connect acquisition, lifecycle and creative into one system.
Paid media gets the first order. Lifecycle earns the next one. Creative explains the value clearly enough to make both work harder. We build the journeys, testing rhythm and reporting layer so every part of the DTC engine works towards the same commercial outcome.
Your best customers are the ones you already have.
We build the backend offers, lifecycle journeys and retention triggers that turn first-time buyers into repeat customers. That means higher order value, stronger LTV and more revenue from the traffic you already paid for.
Every layer of your DTC growth engine under one team. Paid acquisition, lifecycle, creative, data and strategy all work against the same commercial model. No disconnected retainers. No channel teams chasing separate numbers. One system built around contribution margin, ROAS, payback and LTV.
Acquire customers your margin can support. We run Meta, Google, TikTok, Amazon and paid social around the economics of the business, not just platform performance. Spend is judged by acquisition cost, contribution margin, payback and the quality of customer it brings in.
Turn first-time buyers into repeat customers. We build the backend offers, lifecycle flows, SMS journeys and retention triggers that increase order value and grow LTV. Welcome, post-purchase, replenishment, win-back, VIP and loyalty all work together to earn more revenue from the customers you already paid to acquire.
Creative built to sell the value clearly. We turn customer insight, product proof, objections and buying triggers into creative that can be tested properly. The goal is not more assets. It is sharper hooks, clearer messaging and better reasons for the right customer to buy.
Know what is really driving growth. We connect your ecommerce, ad, analytics and lifecycle data so decisions are made from the full picture. ROAS, contribution margin, blended CAC, payback and LTV sit together, giving you the numbers to scale, fix or cut with confidence.
The strongest DTC brands do not treat paid media and lifecycle as separate jobs. They use acquisition to bring in the right customers, then build the offers, journeys and triggers that make those customers worth more over time. That is the difference between buying revenue and building it.
You do not need another marketing agency.
You need a full-stack marketing team that understands how acquisition, retention, creative, data and customer value work together. That is how DTC growth actually compounds. MxD brings the senior thinking, specialist execution and commercial discipline of a dedicated marketing team, without forcing you to hire five separate roles or manage disconnected agencies. We start with the business model, then build the marketing system around it. Every channel has a job. Every customer has a value. Every decision is tied back to profitable growth.
Every MxD service in one place. Explore the full programme and see how each part connects into a single revenue engine.
Blended numbers hide the problem until it gets expensive. A strong MER can mask weak first-order margin. A healthy ROAS can hide poor repeat purchase. A growing revenue line can still leave you with slower payback and worse cash flow. We break the model apart by channel, product, cohort and customer type. That shows whether the issue is acquisition quality, pricing, margin, retention, creative, conversion or the channel mix itself.
Not every customer is worth the same amount. Some buy once at a discount and never return. Others enter through one product and compound through repeat purchase, bundles, subscriptions, replenishment or backend offers. We look beyond the first order and map customer value by source, product, offer and cohort. The goal is not just cheaper acquisition. It is acquiring customers the business can afford to keep buying.
That is one of the central DTC questions. Revenue can grow while customer quality deteriorates. Discounts can lift conversion while shrinking margin. Retargeting can flatter ROAS while doing little for net-new demand. We pressure-test spend against contribution margin, blended CAC, new-customer quality, payback and LTV. If the growth is not durable, we do not treat it as scale.
Retention should not sit after acquisition as a separate email workstream. It should shape the whole commercial model. If the second purchase is weak, your CAC ceiling falls. If replenishment works, paid can scale harder. If backend offers increase order value, the business can afford more competitive acquisition. Retention does not just recover revenue. It changes what you can afford to spend.
We look at cohort movement, repeat-purchase curves, holdouts where useful, incrementality and customer value over time. Lifecycle should be judged by whether it increases real customer value, not just whether it wins attribution credit.
Product discovery is moving beyond ads, search results and social feeds. AI assistants, shopping feeds, structured product data, reviews and comparison content are becoming part of how customers decide what to trust. That means the DTC stack needs to make the product easier to understand, recommend and verify. Clean product data, clear positioning, proof, reviews, schema and consistent brand signals all matter more when machines help shape the shortlist.
