Profit, not platform credit
Platform ROAS stays visible, but it does not lead the conversation. We judge paid media against margin, customer quality, blended CAC, payback and the revenue your business can actually recognise.
Audit before spend
Smart bidding is only as smart as the signal.
We run paid media against the numbers that matter to the business: qualified demand, customer quality, booked revenue, margin and payback.
why paid & performance
Why Paid & Performance Marketing
Paid media that answers to the business, not the ad account.
Every platform now wants more control over your budget, your targeting and your reporting. Performance marketing has evolved beyond campaign management into deciding what growth is worth paying for. We connect paid activity to CRM outcomes, booked revenue, contribution margin and payback, then make the calls the platform will not make for you.
Control, not blind automation
PMax, Advantage+ and smart bidding can improve delivery. They cannot decide which demand is incremental, which customers are worth acquiring or when the next pound should move elsewhere.
Your account, your data, your work
We bring paid media, CRM outcomes, revenue data and channel performance into one reporting platform, so you can see what is driving business results, what is wasting budget and where the next pound should go.
our approach
Our Approach
Diagnose. Rewire.
Run. Reallocate.
Sometimes the right recommendation is to increase spend. Sometimes it is to cut it. You get a written plan that identifies what to keep, what to stop and what needs rebuilding.
We examine structure, conversion actions, bidding logic, creative, landing pages and attribution. We also check what automation hides: Advantage+ consolidation, PMax overlap, retargeting windows and exclusions that can quietly starve prospecting.
We connect the signal layer the platforms need to make better decisions.
That can include Consent Mode v2, server-side tagging, Enhanced Conversions, Meta Conversions API, offline conversion imports and CRM feedback loops.
The goal is not to recover every missing data point. It is to give the platforms better signals while giving your business a more reliable commercial view.
Senior specialists manage Google, Microsoft, Meta, LinkedIn, TikTok, Snap and programmatic activity.
The work has moved from babysitting bids to feeding the machines better inputs: sharper creator-led creative, cleaner catalogues, stronger value signals and tighter commercial guardrails.
The person making the strategic recommendations understands the account in detail. You are not passed from a senior pitch team to a junior delivery team once the contract is signed.
We review MER, POAS, contribution margin, customer quality and payback alongside channel performance.
Budget moves as the evidence changes. A 20,000 pound monthly account and a 500,000 pound monthly account need different controls, testing programmes and decision cadences.
Our Paid Media
Services
We manage the channels that move your buyers, with specialists who understand the commercial role of each one.
Search & Shopping
We manage Google Ads, Microsoft Ads, Search, Shopping and Performance Max with disciplined query analysis, negative keywords, brand controls, value-based bidding and structured asset groups. Automation handles more execution than it used to. That makes the quality of the inputs, controls and commercial objectives more important, not less.
Paid Social
We manage Meta, LinkedIn, TikTok and Snap around the role each platform plays in the customer journey. Advantage+ changed the job on Meta: broad audiences, creator-led creative, clean product data and sensible exclusions now matter more than ad-set tinkering. For B2B, we optimise beyond form fills towards qualified leads, pipeline and revenue. For B2C, we connect creative, customer mix, margin and repeat value back to acquisition decisions.
Programmatic, Display & CTV
We use curated inventory, placement-level reporting, brand-safety controls and supply-path scrutiny to reduce waste and improve accountability. CTV and display are evaluated for the demand and incremental contribution they create, not just completion rates, impressions or conversions claimed through view-through attribution.
Measurement & Attribution
We connect paid activity to CRM outcomes, sales data and commercial reporting. Attribution supports tactical decisions. Incrementality testing helps establish causality. Marketing mix modelling supports broader allocation decisions where sufficient data is available. No single model gets the final word.
When every platform claims the sale, someone has to find the truth.
Most agencies sell channel management while the platforms swallow the levers they used to charge for. We make the calls the algorithm cannot: what to fund, what to cut, which value signal to optimise towards, where creative is limiting scale and when additional spend no longer makes commercial sense. Smart Bidding, PMax and Advantage+ can improve execution. They cannot replace commercial judgement.
why MxD
Why MxD for Paid Media
One team sees the whole paid system.
Search, paid social, programmatic, creative, conversion, CRM and measurement all affect performance. We start with how your buyers actually research, compare and buy, then build the channel mix around the commercial outcome. You get one accountable view across the whole paid engine. Not separate channel teams protecting separate budgets.
our verticals
Marketing Tuned to
Your Industry
Your market isn't a template. We've scaled marketing across SaaS, retail, DTC and beyond, so your strategy runs on category knowledge, not guesswork.
Common
Questions
How do you report differently from our current agency?
MER, POAS, contribution margin, blended CAC payback and customer quality sit at the top of the conversation. Platform-attributed ROAS remains visible, but it is reconciled against CRM conversions, booked revenue and actual commercial outcomes. Where the numbers disagree, we investigate the difference rather than selecting the version that makes the campaign look best. You receive regular operating reviews and clear reporting built for decisions, not dashboard theatre.
Are you handing everything to Performance Max and Advantage+?
No. We use them because they are now central to how Google and Meta buy media. We do not let them define success. We control conversion goals, value signals, brand exclusions, campaign structure, audience inputs, creative assets and offline conversion feedback. We also compare automated campaigns with the wider account to identify cannibalisation, weak incrementality, retargeting traps and misplaced spend. The question is not whether automation is switched on. It is whether it is optimising towards the right business outcome.
Will you take over our existing accounts or rebuild them?
We normally take over the existing accounts so you retain the history, audiences, learning and data. We rebuild only when the current structure prevents effective management or reliable measurement. The audit identifies what can stay, what needs restructuring and what should be retired before you commit to the wider programme.
How much does paid media management cost?
We price against the scope and complexity of the engagement, not as a percentage of media spend. A focused single-channel programme costs less than a multi-market programme covering several channels, creative, measurement and CRM integration. Your proposal sets out the work, responsibilities and fixed commercial terms clearly. Our fee does not increase simply because we recommend a larger media budget.