Profit, not platform credit
Platform ROAS stays visible, but it does not lead the conversation. We judge paid media against margin, customer quality, blended CAC, payback and the revenue your business can actually recognise.
Audit before spend
Paid & Performance Marketing for SaaS
Stop buying signups that never become customers.
why saas & technology
Why Paid & Performance Marketing for SaaS & Technology
A platform sees conversions. Your business needs customers.
SaaS acquisition splits between people ready to speak to sales and users ready to try the product. Search and paid social can reach both, but the right conversion signal depends on what happens after the click. Automated campaigns learn quickly from cheap trial starts or form fills. If activation and qualification are missing from the feedback loop, spend scales the wrong customer mix.
Control, not blind automation
PMax, Advantage+ and smart bidding can improve delivery. They cannot decide which demand is incremental, which customers are worth acquiring or when the next pound should move elsewhere.
Your account, your data, your work
We bring paid media, CRM outcomes, revenue data and channel performance into one reporting platform, so you can see what is driving business results, what is wasting budget and where the next pound should go.
our approach
Our Approach
Train the channels on the outcomes that matter.
Sometimes the right recommendation is to increase spend. Sometimes it is to cut it. You get a written plan that identifies what to keep, what to stop and what needs rebuilding.
Audit search intent, paid audiences, landing pages and the CRM or product events used as conversion signals. Separate self-serve, demo-led and enterprise motions.
Build channel and creative tests around real use cases and buyer objections. Give bidding systems stronger offline or product-quality signals where the data supports them.
Reallocate spend against activated trials, qualified opportunities and payback by segment, not the conversion total shown by each platform.
We decide what to fund, what to cut and when additional spend no longer makes commercial sense.
Our Paid Media
Services
We manage the channels that move your buyers, with specialists who understand the commercial role of each one.
Search & Shopping
We manage Google Ads, Microsoft Ads, Search, Shopping and Performance Max with disciplined query analysis, negative keywords, brand controls, value-based bidding and structured asset groups. Automation handles more execution than it used to. That makes the quality of the inputs, controls and commercial objectives more important, not less.
Paid Social
We manage Meta, LinkedIn, TikTok and Snap around the role each platform plays in the customer journey. Advantage+ changed the job on Meta: broad audiences, creator-led creative, clean product data and sensible exclusions now matter more than ad-set tinkering. For B2B, we optimise beyond form fills towards qualified leads, pipeline and revenue. For B2C, we connect creative, customer mix, margin and repeat value back to acquisition decisions.
Programmatic, Display & CTV
We use curated inventory, placement-level reporting, brand-safety controls and supply-path scrutiny to reduce waste and improve accountability. CTV and display are evaluated for the demand and incremental contribution they create, not just completion rates, impressions or conversions claimed through view-through attribution.
Measurement & Attribution
We connect paid activity to CRM outcomes, sales data and commercial reporting. Attribution supports tactical decisions. Incrementality testing helps establish causality. Marketing mix modelling supports broader allocation decisions where sufficient data is available. No single model gets the final word.
When every platform claims the sale, someone has to find the truth.
Most agencies sell channel management while the platforms swallow the levers they used to charge for. We make the calls the algorithm cannot: what to fund, what to cut, which value signal to optimise towards, where creative is limiting scale and when additional spend no longer makes commercial sense. Smart Bidding, PMax and Advantage+ can improve execution. They cannot replace commercial judgement.
why MxD
Why MxD for Paid Media
One team sees the whole paid system.
Search, paid social, programmatic, creative, conversion, CRM and measurement all affect performance. We start with how your buyers actually research, compare and buy, then build the channel mix around the commercial outcome. You get one accountable view across the whole paid engine. Not separate channel teams protecting separate budgets.
our verticals
Marketing Tuned to
Your Industry
Your market isn't a template. We've scaled marketing across SaaS, retail, DTC and beyond, so your strategy runs on category knowledge, not guesswork.
service × industry expertise
Marketing services for SaaS & Technology
See how MxD adapts each service to the buyers, channels and commercial outcomes in this market.
Common
Questions
Should SaaS campaigns optimise for trial starts?
Only when trial starts reliably predict value. We prefer activation or downstream paid conversion signals when there is enough clean data, and use trial volume as an earlier diagnostic.
How do you handle a long enterprise sales cycle?
We use qualified pipeline and stage progression as intermediate signals while continuing to reconcile spend with won revenue as deals mature.
How do you measure Paid & Performance Marketing for SaaS & Technology?
We connect cost to activated trials, sales-accepted demos, opportunity value and CAC payback. MQL-to-SQL and trial-to-paid conversion reveal where apparent efficiency breaks down.
How do you report differently from our current agency?
MER, POAS, contribution margin, blended CAC payback and customer quality sit at the top of the conversation. Platform-attributed ROAS remains visible, but it is reconciled against CRM conversions, booked revenue and actual commercial outcomes. Where the numbers disagree, we investigate the difference rather than selecting the version that makes the campaign look best. You receive regular operating reviews and clear reporting built for decisions, not dashboard theatre.