People before pages
Personal profiles can generate 561% more reach than company pages. Founder and employee distribution are the primary channels.
Built for B2B buyers
Social Media Marketing for SaaS & Technology
Make the product conversation worth joining.
why saas & technology
Why Social Media for SaaS & Technology
Software buyers listen to people who know the problem.
A SaaS buyer may first encounter a founder, product specialist or customer in a feed or community. Developers and end users look for practical depth; managers and economic buyers need a clear case for change. Generic feature announcements and a crowded company-page calendar can build impressions without helping anyone understand when the product is useful. Social attention rarely becomes trial activation on its own.
POV before posting cadence
Reach is concentrating around distinctive, useful content. A busy calendar cannot rescue a bland point of view.
Dark social before dashboards
Buyers vet vendors in places your CRM cannot see. We measure signals without pretending attribution is perfect.
our approach
Our Approach
Put product knowledge behind a real point of view.
We build social around buyer behaviour, not platform habit. The work is to create substance people will share, then make it visible to the right accounts.
Identify the product questions, category debates and use cases that credible people inside the business can explain from experience.
Build founder and expert content with examples, demos and customer language, then distribute it where relevant users and buying groups already pay attention.
Connect engagement to useful next steps such as product education, trial activation or a qualified conversation without assigning every eventual deal to a post.
We review ICP engagement, out-of-network reach, self-reported attribution, branded search, account movement and sales feedback. The programme scales around signals that suggest buyers are paying attention.
Our Social
Marketing Services
Four social programmes built for B2B companies that need credibility, distribution and demand, not another page-management retainer.
Founder & Expert Content
We turn leadership, sales and subject expertise into posts buyers will believe, with a cadence the people involved can actually sustain.
Employee Advocacy
We build prompts, approvals and distribution habits so the company stops relying on one brand page to carry the whole conversation.
Paid Social Amplification
We use paid to amplify content that already earns attention, including LinkedIn thought-leader formats, ABM audiences and retargeting around serious buyers.
Dark-Social Listening
We monitor the questions, objections and comparisons showing up in Reddit, communities, DMs, sales calls and self-reported attribution.
B2B social is a people strategy.
Recent LinkedIn benchmarks show company-page reach down sharply while personal profiles deliver far more reach and engagement. That does not make brand social pointless. It changes its job. The company page becomes proof, archive and amplifier. The people create the trust.
why MxD
Why MxD for Social
We build the system behind the voice.
MxD connects social with content, paid, ABM, sales enablement, CRM and measurement. That matters because B2B social does not work as a detached posting calendar. It needs original thinking, credible people, paid distribution, community awareness and a feedback loop from sales. We build the operating system, then keep it honest.
our verticals
Marketing Tuned to
Your Industry
Your market isn't a template. We've scaled marketing across SaaS, retail, DTC and beyond, so your strategy runs on category knowledge, not guesswork.
service × industry expertise
Marketing services for SaaS & Technology
See how MxD adapts each service to the buyers, channels and commercial outcomes in this market.
Common
Questions
Should SaaS social focus on founders or the product?
The strongest voice depends on the buyer and use case. We can use founder, product and customer expertise together so the point of view has a person behind it and evidence to support it.
Can social be measured against SaaS revenue?
We can connect social to product visits, trials, demos and account conversations where tracking permits, while being honest that a long software sale rarely has one attributable post.
How do you measure Social Media for SaaS & Technology?
We review relevant engagement, visits to product journeys, assisted trials or demos and target-account conversations. Reach is context; activated demand and pipeline are the commercial lens.
How do you measure social if most of it is dark?
We use self-reported source at demo request, branded-search movement, account engagement, sales feedback, community mentions and CRM influence. B2B buyers research anonymously for most of the journey, so we report what the evidence suggests rather than pretending every private recommendation can be tracked.