A score you can trust
We read only public data and we never invent a number. Where we can measure only part of the picture, we tell you and cap the score rather than guess. An honest estimate beats false precision.
Free LinkedIn audit
How good is your LinkedIn company page, really?
Send us your company page URL and get an honest score back, fast.
How it works
How the LinkedIn Channel Score works
Paste your company page URL
Give us your LinkedIn company page. That is all we need. Everything is read from public data, so there is nothing to connect and nothing to install.
See your score in under a minute
You get a single score from 0 to 100 and a grade for each of the three things that make a page work: Page Fundamentals, Content Performance and Advocacy.
Unlock the full breakdown
Enter a work email to see the per-signal report, the one gap holding your page back the most, and the specific fix that moves it.
What you get
What the LinkedIn Channel Score gives you
One clear score, three component grades, and the single biggest gap.
We score your page against pages like yours across Page Fundamentals, Content Performance and Advocacy. The result is one number you can act on, not a wall of metrics, and it is calibrated so most pages get a real reason to improve.
Three grades, not one vague number
Page Fundamentals, Content Performance and Advocacy are each graded on their own, so you can see exactly which layer is strong and which one is letting your page down.
Your biggest gap, and one fix
The full report names the single change that would lift your score the most, with a concrete first step. You leave with something to do, not just a rating.
Full capability list
Everything the LinkedIn Channel Score does
Request the check and we run it and send the results back. Below is the complete list of what it does today, with nothing on it that is roadmap or waiting on API approval.
Access model
- Live, and run for you on requestsend us the company page URL and we return the score, at no cost
- Result in under a minutepaste a company page URL and the score comes back on screen
- Headline score with no email requiredthe email gate sits on the full report only, so you can see your score first
- Abuse controls on the public toolbot detection, a daily audit limit per IP address, and disposable email addresses rejected
Data collection
- Public company page data onlynothing to connect, nothing to install and no admin access needed
- Works on pages you do not administeryou can score a competitor's page exactly as easily as your own
- Lookback of 20 posts or 90 daysthe content window the performance signals are read across
Analysis
- Single 0 to 100 composite scoreone number plus a grade band, so the result is readable at a glance
- Three weighted componentsPage Fundamentals at 35%, Content Performance at 35% and Advocacy at 30%
- Cohort percentile benchmarkingyour score is interpolated against the p10, p50 and p90 of a matched cohort, using the first cell holding at least 30 pages
- Coverage cap at 70when less than half the model can be measured on your page, component and composite scores are both capped so a thin page cannot look strong
- Calibrated to a median near 61the scale is tuned so a given score means the same thing from one page to the next
- Deterministic scoring functionthe same page always produces the same score, and a test enforces it
Output and delivery
- Full report emailed on unlockenter a work email and the complete per-signal report is sent through to you
- Per-signal report with disclosuresit states what could be seen on your page and what could not
- Biggest gap named with one fixthe single largest weakness is called out alongside one concrete change
Compare
Most LinkedIn tools grade people. This one grades your company page.
The free alternatives either need admin access to your own page, or need your contact details and a few hours of someone else's time.
| MxD LinkedIn Channel Score | LinkedIn Page analytics | Oktopost page audit | |
|---|---|---|---|
| What you need to run it | A public company page URL | Page admin access to your own page | Name, work email, job title and page URL |
| Works on a page you do not administer | Yes, public data only | No, admin access is required | Not published |
| Time to a result | Under a minute, self-serve | Immediate, once you are signed in as an admin | 3–5 hours, reviewed by a specialist |
| Gives you a single score out of 100 | Yes, plus a grade band | No score or grade of any kind | Category scores; no scoring model published |
| Grades Page Fundamentals, Content and Advocacy separately | Yes, all three, each weighted | Separate metric tabs, no grades | Nine review areas, different structure |
| Benchmarked against comparable pages | Yes, percentile against a cohort of similar pages | Competitors tab, admin only | Against B2B best practice |
| Names your single biggest gap and one fix | Yes, in the full report | No, raw metrics only | Yes, as a broader action plan |
| Caps the score when it can only see part of the picture | Yes, and the report says which parts | Not applicable | Not published |
Swipe the table to see every column.
Verified from primary sources on 22 July 2026: LinkedIn Help “Access your LinkedIn Page analytics” and oktopost.com/tools/linkedin-page-audit. “Not published” means the provider does not state it publicly, not that the capability is absent. Reverify before republishing.
What this measures
What the score can and cannot see
The Channel Score reads public data from your company page. It is a directional estimate, not your private LinkedIn analytics, and it scores company pages rather than personal profiles.
When we can only measure part of the model, the score is capped and the report says so. A page cannot come out excellent while a third of the picture is a guess.
Common
Questions
Is it really free?
Yes. Send us your company page URL for a free score and three component grades, plus the full per-signal report. There is no cost and no obligation.
Do you score personal profiles?
No. The Channel Score is built for company pages, which are the first thing a buyer sees after they search for your business. Personal profile scoring is not part of this tool.
What data do you use?
Only public data from your company page. There is nothing to connect and no access to grant, which is why the score is framed as an honest estimate rather than a reading of your private analytics.
What do I get in the full report?
A grade for every signal we measure, the disclosures on what we could and could not see, the single biggest gap holding your page back, and one concrete fix to start with.