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The MxD operations platform

An engagement that runs on a platform. Not on threads.

MxD Compass is the operations platform we engineered to run our clients’ growth work. Every tool, every report and every launch check lives behind one front door, and we run it for you.

Explore the engines
compass.mxd.digitalExample
One front door
MxD Compass
Reporting
Compass Reporting · PPC analysis · CRO experiments
SEO content
ClickFlow pipeline · Rank Tracker · Keyword clustering
Reviews
Review monitoring · Response workflow
Creative
Hyperframes studio · LinkedIn ad video
Client updates
Work summaries · Monthly report documents
Launch QA
Page checklists · Email checklists
The problem

Ask where your marketing lives, and watch the pause.

The strategy is in a deck from March. The results are in a login nobody remembers. The decisions are in a thread between two people who have both moved on. That is not an agency problem, it is an operations problem, and it is why engagements drift.

The engines are real

Portal software holds documents. Compass holds engines.

Client portals in this category are bought software with your logo on it. The modules inside Compass are products MxD built and operates: reporting, an SEO content pipeline, rank tracking, conversion experiments, review management and a creative studio. Several have their own pages, because they stand up to one.

Compass Reporting, the performance reporting product inside Compass, connects your paid, analytics, search and CRM data into one leadership view. ClickFlow, the content pipeline, takes an article from keyword cluster to published page.

What you receive

The updates and reports come from where the work happens.

A monthly note in plain language on what we did, and a monthly report prepared as a document you can put in front of anyone. Neither is assembled by hand from six sources; both come out of the platform the work ran on.

Work update · Client Updates moduleExample
What we did in October
To the Meridian Group leadership team
Monthly
  • Rebuilt the pricing page and shipped it through the launch checklist
  • Published six articles from the content pipeline, all indexed
  • Closed the paid search waste flagged in September's report
  • Started the review-response workflow for the Auckland location
Monthly report · generated as a documentExample
Monthly report
Meridian Group · October · prepared by MxD
Sessions
48.2k
Leads
312
Delivered as a documentDoc
Launch gates

Nothing ships until it passes the checklist.

Page launches, email sends and tracking changes each pass a QA checklist inside Compass before they go live. It is the least glamorous part of the platform, and the reason the embarrassing mistakes stay theoretical.

Launch checklist · page launchExample
Copy proofed against the approved versionPage launch
Tracking fires on every form and CTAPage launch
Renders clean at phone, tablet and desktop widthsPage launch
Test send received, links and names verifiedEmail send
Reply-to and unsubscribe behave correctlyEmail send
Goals recording before spend goes liveTracking
Access

One front door, and every key expires.

Each engine behind Compass opens with access that is signed for that tool and that moment, then expires. Nothing inside is reachable from the open web, and nothing depends on a password that lives in a spreadsheet.

SignedEvery tool opens with access issued for it specifically.
Short-livedAccess expires in moments, not months.
TraceableWhat was opened, and when, has a record.
How it starts

How an engagement runs on Compass.

  1. 01

    We audit

    Your channels, your data and where the engagement knowledge currently lives.

  2. 02

    Compass is set up around you

    Your reporting, content, reviews and creative work get their place on the platform.

  3. 03

    The work runs on it

    Every deliverable moves through the engines and past the launch gates.

  4. 04

    Everything that reaches you is traceable

    Updates and reports come from the platform the work happened on, not from memory.

See what your engagement looks like on Compass.

One conversation, and we will walk you through the platform your growth work would run on.