London (WeWork, 10 Devonshire Square, EC2M)
Best for: Premium fashion and lifestyle retailers that want an independent ecommerce strategy, roadmap or replatforming plan alongside paid media
An ecommerce consultancy and paid media agency based in London, founded in September 2017. Its consultancy service covers short, medium and long-term ecommerce roadmaps, prioritisation, workshops, budgeting and technology and agency selection, with hands-on interim support where a retailer's team needs it. Its featured clients include Dr. Martens, Mulberry and A.P.C.
- Vervaunt won Best Large PPC Agency at the 2024 UK Search Awards.[8]
- It describes itself as an ecommerce consultancy and paid media agency based in London, founded in September 2017, with 60+ employees and 70+ clients, working with premium brands and ambitious retailers (self-reported).[6]
- Its consultancy and strategy service offers roadmap definition, prioritisation, workshops, technical scoping, budgeting and technology and agency selection for brands and retailers, on fixed-scope or retained engagements (self-reported).[7]
- Its website names Dr. Martens, Mulberry, A.P.C., Sunspel and Astrid & Miyu among its clients and gives its address as 10 Devonshire Square, London (self-reported).[5]
London, with teams in Dubai and Auckland
Best for: Retailers that want a senior marketing lead to set the plan across merchandising, ecommerce and marketing and direct the teams and agencies delivering it
An agency founded in 2022 with teams in London, Dubai and Auckland. Its retail CMO and marketing strategy service sets positioning, channel mix, budget allocation and a 12-month plan, leads in-house teams and agencies against that plan, and judges the plan by qualified demand, sales progress, customer value and return on resources, also checking new customers, category contribution, returns and repeat purchase.
- MxD Digital was founded in 2022 and has teams in London, Dubai and Auckland.[1]
- Says its retail marketing strategy covers positioning, ICP, category narrative, channel mix, budget allocation and a 12-month plan, plus leadership of in-house marketers, agencies and specialist partners against one plan.[2]
- Describes the service as senior marketing leadership with the operating support to deliver the plan, led by a senior lead who owns commercial direction, with specialists delivering paid, content, SEO, creative, data and sales enablement work.[2]
- For retail it starts with an audit of the trade calendar, ecommerce channels, store estate and returns by SKU, runs holdouts to count incremental revenue, and reports contribution margin after returns.[3]
London (111 Charterhouse Street, Farringdon, EC1M)
Best for: High-SKU retailers that want search and AI-search demand data to inform trading, merchandising and margin decisions, not just rankings
An ecommerce agency for high-SKU retailers with an office in Farringdon. It offers retail SEO and GEO, technical SEO, content and digital PR, and pairs its team with Metis, its own ecommerce optimisation platform built on consumer demand data for roles from the C-suite to buying, merchandising and trading. It names New Look, River Island and Monsoon among its clients.
- At the UK Search Awards, MediaVision won Best Use of Search – Fashion (Large) with Moss in 2022, Best Use of Data (SEO) (Large) with Metis and New Look in 2024, and Best Use of Search – Fashion (Large) with Metis and New Look in 2025.[8][9][10]
- It says it helps high-SKU retailers move to a margin-protecting commercial model, mapping search insight to inventory on a weekly planning cycle, and names New Look, River Island, Urban Outfitters, Accessorize and Monsoon as clients (self-reported).[11]
- Its contact page gives its office as 111 Charterhouse Street in Farringdon, EC1M 6AW.[12]
Marlow (Spittal Street) and Manchester (101 Princess Street)
Best for: Shopping centre and retail destination owners that want strategy, brand, media and activation run as one commercial plan
A strategic creative agency with offices in Marlow and Manchester whose sectors include retail destinations. It says it aligns strategy and marketing for destination owners and asset managers around demand, sales, tenant performance and long-term value, with an integrated team covering brand, creative, digital, media, PR, social and experience. Its work is for destinations rather than individual retailers.
- BWP and the Trafford Centre won Best Local Campaign (Large) at the 2025 UK Agency Awards for the campaign 'Wowbeing'.[15]
- Its retail destinations page says it helps owners and asset managers align strategy and marketing around demand, sales, tenant performance and long-term value, and names work for the Trafford Centre, Harlequin Watford, Dalton Park and Eldon Square (self-reported).[14]
- It describes itself as a strategic creative agency and lists offices at Morris House, Spittal Street, Marlow and 101 Princess Street, Manchester (self-reported).[13]
Manchester (Arkwright House, Parsonage Gardens, M3)
Best for: Ecommerce retailers whose strategy is held back by unreliable analytics and that want GA4, dashboards and experimentation fixed first
A data-first agency in Manchester specialising in digital analytics and experimentation. It offers GA4 audits and configuration, conversion rate optimisation and A/B testing, data visualisation and dashboards, and user research. It is a measurement and testing specialist rather than a marketing strategy agency, and names Sweaty Betty, The Works, Freemans and Castore among its clients.
- Fabric Analytics won CRO Agency of the Year (Small) and Innovative Agency of the Year (Small) at the 2025 UK Agency Awards.[15]
- It describes itself as a data-first agency specialising in digital analytics and experimentation, names Sweaty Betty, The Works, Freemans, Castore and Astrid & Miyu among its clients, and gives its address as Arkwright House, Parsonage Gardens, Manchester (self-reported).[16]
