People before pages
Personal profiles can generate 561% more reach than company pages. Founder and employee distribution are the primary channels.
Built for B2B buyers
Social Media for B2B
Make expertise visible to the people inside target accounts.
why b2b
Why Social Media for B2B
A B2B company page can post daily while buyers remember none of the people who solve their problem.
In complex B2B sales, several roles compare risk, value and internal fit before anyone agrees to speak with a supplier. Social media works when credible people share a point of view that the right audience recognises and wants to discuss. Make expertise visible to the people inside target accounts. A busy posting schedule can generate reactions while the people who matter never remember the company. A contact can look promising while the wider account has no shared urgency or a workable buying path. A B2B company page can post daily while buyers remember none of the people who solve their problem.
POV before posting cadence
Reach is concentrating around distinctive, useful content. A busy calendar cannot rescue a bland point of view.
Dark social before dashboards
Buyers vet vendors in places your CRM cannot see. We measure signals without pretending attribution is perfect.
our approach
Our Approach
Give credible specialists clear topics and distribute their insight around account questions.
We build social around buyer behaviour, not platform habit. The work is to create substance people will share, then make it visible to the right accounts.
Identify the audience, the people who can speak credibly, the conversations already happening and the current content signals. For this market, the work needs account fit, role-specific objections and feedback from the sales team that handles the opportunity.
Turn actual expertise and customer questions into a repeatable editorial and distribution programme. Here, we give credible specialists clear topics and distribute their insight around account questions.
Learn from useful conversations, audience quality and referral behaviour rather than rewarding reach in isolation. The decision is anchored in sales-accepted demand, buying-group coverage, opportunity progression and pipeline quality reveal whether the work helps decisions move.
We review ICP engagement, out-of-network reach, self-reported attribution, branded search, account movement and sales feedback. The programme scales around signals that suggest buyers are paying attention.
Our Social
Marketing Services
Four social programmes built for B2B companies that need credibility, distribution and demand, not another page-management retainer.
Founder & Expert Content
We turn leadership, sales and subject expertise into posts buyers will believe, with a cadence the people involved can actually sustain.
Employee Advocacy
We build prompts, approvals and distribution habits so the company stops relying on one brand page to carry the whole conversation.
Paid Social Amplification
We use paid to amplify content that already earns attention, including LinkedIn thought-leader formats, ABM audiences and retargeting around serious buyers.
Dark-Social Listening
We monitor the questions, objections and comparisons showing up in Reddit, communities, DMs, sales calls and self-reported attribution.
B2B social is a people strategy.
Recent LinkedIn benchmarks show company-page reach down sharply while personal profiles deliver far more reach and engagement. That does not make brand social pointless. It changes its job. The company page becomes proof, archive and amplifier. The people create the trust.
why MxD
Why MxD for Social
We build the system behind the voice.
MxD connects social with content, paid, ABM, sales enablement, CRM and measurement. That matters because B2B social does not work as a detached posting calendar. It needs original thinking, credible people, paid distribution, community awareness and a feedback loop from sales. We build the operating system, then keep it honest.
our verticals
Marketing Tuned to
Your Industry
Your market isn't a template. We've scaled marketing across SaaS, retail, DTC and beyond, so your strategy runs on category knowledge, not guesswork.
service × industry expertise
Marketing services for B2B
See how MxD adapts each service to the buyers, channels and commercial outcomes in this market.
Common
Questions
What changes about Social Media for B2B?
A B2B company page can post daily while buyers remember none of the people who solve their problem. Social media works when credible people share a point of view that the right audience recognises and wants to discuss. The work needs account fit, role-specific objections and feedback from the sales team that handles the opportunity.
How would MxD approach this work in B2B?
Give credible specialists clear topics and distribute their insight around account questions. Identify the audience, the people who can speak credibly, the conversations already happening and the current content signals. Turn actual expertise and customer questions into a repeatable editorial and distribution programme.
How do you measure Social Media for B2B?
Look at relevant audience growth, substantive engagement, referred enquiries and assisted commercial opportunities. In B2B, sales-accepted demand, buying-group coverage, opportunity progression and pipeline quality reveal whether the work helps decisions move.
How do you measure social if most of it is dark?
We use self-reported source at demo request, branded-search movement, account engagement, sales feedback, community mentions and CRM influence. B2B buyers research anonymously for most of the journey, so we report what the evidence suggests rather than pretending every private recommendation can be tracked.