Paid Search That Wins Technical Buyers
Tech and software companies operate in some of the most expensive and competitive paid search verticals. CPCs for terms like 'CRM software' or 'cloud security platform' can exceed $50, and generic campaigns burn budget on researchers who will never convert. We build paid search programs engineered for the realities of B2B and B2C tech, capturing high-intent demand while maintaining efficient unit economics.
Challenges We Solve
- Sky-high CPCs on competitive software category keywords make it difficult to maintain a viable cost-per-acquisition without sacrificing volume
- Long B2B sales cycles mean the conversion your Google Ads reports is a demo request, not revenue, and you lack visibility into which campaigns actually produce closed-won deals
- Broad match and automated bidding strategies flood your pipeline with unqualified leads from tangentially related searches, wasting sales team bandwidth
- Competitors bid aggressively on your branded terms, driving up costs and siphoning traffic from prospects who were already looking for you
Our Approach
We architect campaigns around buying intent, separating high-intent searches, such as product comparisons, pricing queries, and alternative-seeking terms, from informational queries that belong in your content marketing strategy instead. Every campaign feeds first-party conversion data from your CRM back into Google and Bing's bidding algorithms so they optimize toward qualified pipeline, not just form fills. We build dedicated landing pages for each keyword cluster, A/B test continuously, and implement negative keyword lists that eliminate wasted spend on irrelevant searches. For B2B tech companies with long sales cycles, we layer remarketing lists and offline conversion imports to give the algorithms the signal they need to find more prospects like your best customers.
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