ABM That Lands Enterprise Tech Deals
Enterprise technology sales are won account by account, not lead by lead. When your average contract value exceeds six figures and buying committees include technical evaluators, procurement, and executive sponsors, broad demand generation campaigns cannot deliver the precision or personalization required. We build account-based marketing programs for IT services firms, enterprise SaaS providers, and technology consultancies that concentrate resources on your highest-value target accounts and engage every stakeholder in the buying committee.
Challenges We Solve
- Your sales team has a named account list of high-value targets, but marketing campaigns treat them identically to inbound leads, delivering generic messaging that fails to demonstrate understanding of each account's specific challenges
- Buying committees at enterprise accounts include 6-10 stakeholders across technical, financial, and operational roles, and your current approach only reaches one or two contacts per account
- Intent data from tools like Bombora or 6sense shows which accounts are in-market, but you lack the operational workflows to act on those signals fast enough to influence the evaluation before a competitor does
- Sales and marketing alignment is aspirational rather than operational, with no shared account plans, inconsistent messaging across touchpoints, and no coordinated cadence for multi-threaded outreach
Our Approach
We start with account selection and tiering, working with your sales leadership to define ICP criteria and segment target accounts into tiers that determine the level of personalization and investment each receives. Tier 1 accounts get fully bespoke campaigns with custom landing pages, tailored content, and coordinated outreach across advertising, email, and direct mail. Tier 2 accounts receive industry-vertical campaigns with light personalization. Tier 3 accounts are served through programmatic ABM at scale. Every program is built around multi-channel orchestration, combining LinkedIn advertising, display retargeting, personalized email sequences, and sales enablement materials into a coordinated experience that engages the full buying committee. We integrate with your ABM platform, whether that is Demandbase, 6sense, or Terminus, and connect intent signals directly to your CRM and sales engagement tools so your team can act on buying signals in real time.
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