An honest estimate
We read only public data. Where we can measure only part of the picture, the report says so and caps the score, so a thin page cannot look strong. An honest estimate beats false precision.
Free LinkedIn audit
How good is your LinkedIn company page, really?
Paste your company page URL below and see your score on this page.
Run it now
How it works
How the LinkedIn Channel Score works
Paste your company page URL
Give us your LinkedIn company page. Everything is read from public data, so there is nothing to connect and nothing to install.
Tell us where to send it
Enter your email. A work email is all we need; with a personal email we also ask for a phone number, because a personal address does not tell us which company you are with.
See your score, then get the full report
Your score from 0 to 100 and a grade for Page Fundamentals, Content Performance and Advocacy appear on this page. Add your name and we email the full report, with the one gap holding your page back and the fix that moves it. Opening that email confirms your address.
What you get
What the LinkedIn Channel Score gives you
One clear score, three component grades, and the single biggest gap.
We score your page across Page Fundamentals, Content Performance and Advocacy, weighted 35, 35 and 30. The result is one number you can act on, not a wall of metrics, with a grade for each layer underneath it.
Three grades, not one vague number
Page Fundamentals, Content Performance and Advocacy are each graded on their own, so you can see exactly which layer is strong and which one is letting your page down.
Your biggest gap, and one fix
The full report names the single change that would lift your score the most, with a concrete first step. You leave with something to do, not just a rating.
Full capability list
Everything the LinkedIn Channel Score does
Start it at the top of this page. Below is the complete list of what it does today, with nothing on it that is roadmap or waiting on API approval.
Access model
- Runs on this pagestart here with your company page URL, with no sign-up, install or waiting on us
- Score shown on screenyour headline score and three component grades appear here once the analysis finishes
- Full report by emailadd your name and the full report is emailed to you; opening it confirms your address
- Abuse controls on the public toolrate limits per visitor, a daily spending cap, a phone number required with a personal email, and disposable email addresses rejected
Data collection
- Public company page data onlynothing to connect, nothing to install and no admin access needed
- Works on pages you do not administeryou can score a competitor's page exactly as easily as your own
- Lookback of 20 posts or 90 daysthe content window the performance signals are read across
Analysis
- Single 0 to 100 composite scoreone number plus a grade band, so the result is readable at a glance
- Three weighted componentsPage Fundamentals at 35%, Content Performance at 35% and Advocacy at 30%
- Benchmarking that says what it compared againstscored against the narrowest cohort holding at least 30 similar pages; until one exists, against published reference ranges, labelled directional
- Coverage cap at 70when less than half the model can be measured on your page, component and composite scores are both capped so a thin page cannot look strong
- Deterministic scoring functionthe same page always produces the same score, and a test enforces it
Output and delivery
- Per-signal gradesevery signal in the three components graded on its own, not just the headline
- Per-signal report with disclosuresit states what could be seen on your page and what could not
- Biggest gap named with one fixthe single largest weakness is called out alongside one concrete change
Compare
Most LinkedIn tools grade people. This one grades your company page.
The free alternatives either need admin access to your own page, or need your contact details and a few hours of someone else's time.
| MxD LinkedIn Channel Score | LinkedIn Page analytics | Oktopost page audit | |
|---|---|---|---|
| What you need to run it | A public company page URL and your email | Page admin access to your own page | Name, work email, job title and page URL |
| Works on a page you do not administer | Yes, public data only | No, admin access is required | Not published |
| Time to a result | Minutes, on this page | Immediate, once you are signed in as an admin | 3–5 hours, reviewed by a specialist |
| Gives you a single score out of 100 | Yes, plus a grade band | No score or grade of any kind | Category scores; no scoring model published |
| Grades Page Fundamentals, Content and Advocacy separately | Yes, all three, each weighted | Separate metric tabs, no grades | Nine review areas, different structure |
| Benchmarked against comparable pages | Directional for now; against similar scored pages once there are enough | Competitors tab, admin only | Against B2B best practice |
| Names your single biggest gap and one fix | Yes, in the full report | No, raw metrics only | Yes, as a broader action plan |
| Caps the score when it can only see part of the picture | Yes, and the report says which parts | Not applicable | Not published |
Swipe the table to see every column.
Verified from primary sources on 22 July 2026: LinkedIn Help “Access your LinkedIn Page analytics” and oktopost.com/tools/linkedin-page-audit. “Not published” means the provider does not state it publicly, not that the capability is absent. Reverify before republishing.
What this measures
What the score can and cannot see
The Channel Score reads public data from your company page. It is a directional estimate, not your private LinkedIn analytics, and it scores company pages rather than personal profiles.
When we can only measure part of the model, the score is capped and the report says so. A page cannot come out excellent while a third of the picture is a guess.
Benchmarks sharpen as more pages are scored. Until we have scored enough pages like yours, the comparison uses published industry reference ranges, and the report labels it as directional.
Common
Questions
Is it really free?
Yes. Paste your company page URL and your email to see your score and three component grades. Add your name and we email you the full per-signal report. There is no cost and no obligation.
Do you score personal profiles?
No. The Channel Score is built for company pages, which are the first thing a buyer sees after they search for your business. Personal profile scoring is not part of this tool.
What data do you use?
Only public data from your company page. There is nothing to connect and no access to grant, which is why the score is framed as an honest estimate rather than a reading of your private analytics.
What do I get in the full report?
A grade for every signal we measure, the disclosures on what we could and could not see, the single biggest gap holding your page back, and one concrete fix to start with.
Why do you sometimes ask for a phone number?
Only when you use a personal email. A work address tells us which company you are with; a personal one does not, so we ask for a number instead.